banner

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to do so will have no consequences. This only applies insofar as no other information is given in the following processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, date and time of access, IP address, amount of data transferred and requesting provider. The processing is carried out on the basis of Article 6(1)(f) of the GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.
Your data may be transmitted to third countries outside the European Union for which an adequacy decision of the European Commission is available. If there is no adequacy decision by the European Commission, such as for transfers to the USA, data transfers are based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en)

Contact

Responsible party
If you wish to contact us, the responsible party for data processing is: Sadik Bayrak, Agnes-Miegel-Weg 10, 42859 Remscheid, Germany, 015775556666, info@subliminal-silence.com
Initiative contact by email from the customer
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent provided by you. The data processing is for the purpose of processing and responding to your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation for purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Article 6(1)(b) of the GDPR. If the contact is made for other reasons, this data processing is based on Article 6(1)(f) of the GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Article 6(1)(f) of the GDPR.
We will only use your email address to process your request. Your data will be deleted in accordance with legal retention periods, unless you have agreed to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing is for the purpose of contacting you.
If the contact serves the implementation of pre-contractual measures (e.g. consultation for purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Article 6(1)(b) of the GDPR. If the contact is made for other reasons, this data processing is based on Article 6(1(f) of the GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Article 6(1)(f) of the GDPR. We will only use your email address to process your request. Your data will be deleted in accordance with legal retention periods, unless you have agreed to further processing and use.

Customer Account Orders

Customer Account
When you open a customer account, we collect your personal data to the extent indicated there. The processing of the data serves the purpose of improving your shopping experience and simplifying order processing. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing, and use of personal data in orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it means no contract can be concluded. Processing is based on Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you. Your data will be disclosed to the shipping companies and dropshipping providers, payment service providers, service providers for order processing, and IT service providers you have chosen. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.

Your data may be transmitted to third countries outside the European Union for which an adequacy decision by the European Commission exists. If there is no adequacy decision by the European Commission, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de)

Reviews Advertising

Collection of data when writing a comment or review
When commenting on an article or post, we collect your personal data (name, email address, comment text) only to the extent provided by you. Processing is for the purpose of allowing commenting/reviewing and displaying comments/reviews.
For the purpose of verifying your review, we also collect the following data: Customer number.
By submitting the comment/review, you consent to the processing of the transmitted data. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

Only the name you provided will be published when your comment is published.

In addition, when you submit a comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our IT systems. By submitting the comment, you consent to the processing of the transmitted data. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Google Customer Reviews Rating Tool
We use the Google Customer Reviews rating tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for our website.
After your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you by email, using Google’s survey opt-in module. The following information may be processed and transmitted to Google, among other things: order details (e.g. order ID, delivery country, estimated delivery date, GTIN of ordered products) and your email address.
Your data may be transferred to the USA. For the USA, there is no adequacy decision by the European Commission. The data transfer is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://privacy.google.com/businesses/controllerterms/ and https://business.safety.google/adscontrollerterms/. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent, provided you have expressly agreed to the disclosure of your data and the receipt of the review request. You can revoke your consent at any time with effect for the future without affecting the legality of the processing carried out on the basis of the consent until revocation.
For more information on terms of use and data protection when using Google Customer Reviews, please visit https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and https://policies.google.com/privacy?hl=en.

Use of email address for sending newsletters
We use your email address exclusively for our own advertising purposes to send newsletters, regardless of the contractual processing, provided that you have expressly agreed to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by unsubscribing from the newsletter using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Use of Mailchimp
For sending our newsletter, we use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; “Mailchimp”) as part of an order processing. We provide Mailchimp with the information you provided during newsletter registration (email address, possibly first and last name). The data processing serves the purpose of sending the newsletter and its statistical evaluation. In order to evaluate newsletter campaigns, the newsletters sent contain a 1×1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to personally identify you, but only for statistical evaluation to improve newsletter campaigns. Your data is usually transferred to servers of Mailchimp in the USA and stored there. No adequacy decision by the European Commission exists for the USA. The data transfer is based, among other things, on standard contract clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR, from our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object to the processing of your personal data concerning you for reasons that arise from your particular situation.
Further information as well as MailChimp’s privacy policy can be found at: https://mailchimp.com/legal/data-processing-addendum/ and https://www.intuit.com/privacy/statement/.

Payment service provider

Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies allow your browser to be recognized. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR, from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to the processing of your personal data concerning you for reasons that arise from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. For further information on data processing when using the PayPal Express payment service, please see the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en_US#Updated_PS.

Use of PayPal Check-Out
We use the PayPal Check-Out payment service on our website provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”). The data processing serves the purpose of being able to offer you payment via the PayPal payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or “Pay Later” via PayPal, the data necessary for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) lit. b GDPR.

Credit card via PayPal, direct debit via PayPal & “Pay Later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, PayPal reserves the right to obtain credit checks using mathematical-statistical procedures based on information from credit reporting agencies. To do so, PayPal transmits the personal data necessary for the credit check to a credit reporting agency and uses the obtained information about the statistical probability of payment default for a balanced decision regarding the establishment, implementation, or termination of the contractual relationship. The credit check may contain probability values (score values) which are calculated based on scientifically recognized mathematical-statistical procedures and which, among other things, include address data in their calculation. Your legitimate interests will be taken into account in accordance with legal requirements. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 (1) lit. f GDPR from our predominant legitimate interest in protecting against payment default when PayPal provides advance payment. You have the right to object to the processing of your personal data for these reasons at any time, based on reasons that arise from your particular situation, by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method chosen by you. Failure to provide the data will result in the contract not being concluded with the payment method selected by you.

Third-party providers
When paying via a third-party payment method, the data necessary for payment processing will be transmitted to PayPal. This processing is based on Art. 6 (1) lit. b GDPR. To carry out this payment method, the data may then be forwarded by PayPal to the respective provider. This processing is based on Art. 6 (1) lit. b GDPR. Local third-party providers may include:

Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
Giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany)

Invoice purchase via PayPal
When paying via the payment method “invoice purchase,” the data required for payment processing is initially transmitted to PayPal. In order to carry out this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstrasse 28-29, 10587 Berlin; “Ratepay”) in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the above-described process. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in protecting against payment defaults when Ratepay provides advance payment. For further information on data protection and which credit agencies Ratpay uses, please visit https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

For more information on data processing when using PayPal, please refer to the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Cookies

Our website uses cookies. Cookies are small text files that are stored on the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide whether to accept them individually, as well as prevent the storage of cookies and transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that if you do this, you may not be able to use all the functions of this website to their full extent.

The following links provide information on how to manage (including disable) cookies on the major browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise specified in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies allow our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary for the browser to be recognized again after a page change.

The use of cookies or similar technologies is based on § 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you.

Advertising Tracking

Use of Google Analytics 4
We use the web analytics service Google Analytics of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website and internet use to the website operator.
The following information can be collected: IP address, date and time of page views, click path, information about the browser and device used, visited pages, referrer URL (the website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.
Google uses technologies such as cookies, web storage in the browser and counting pixels that enable an analysis of your use of the website. The information generated by these technologies about your use of this website is usually transmitted to a server of Google in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. Both Google and US government agencies have access to your data. Your data can be linked by Google with other data, such as your search history, personal accounts, usage data from other devices, and all other data that Google has about you.
When using Google Analytics 4, the IP address transmitted from your website is automatically collected and processed in anonymous form. The IP address is truncated by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission.
The processing of your personal data is based on Art. 6 (1) lit. f GDPR, our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to the processing of your personal data for reasons that arise from your particular situation at any time. You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. To prevent the collection and storage of data by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used to be comprehensive. If you delete the opt-out cookie, requests to Google will be transmitted again. Click here to set the opt-out cookie: Disable Google Analytics.
For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy?hl=en&gl=en.

Use of Facebook Pixel
We use the remarketing feature “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Meta Platforms Ireland and we are joint controllers for the collection and transmission of your data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this, we are particularly responsible for fulfilling the information obligations under Art. 13, 14 of the GDPR, for complying with the security requirements of Art. 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 of the GDPR, insofar as a violation of the protection of personal data affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling data subjects’ rights under Articles 15-20 of the GDPR, complying with the security requirements of Art. 32 of the GDPR with regard to the security of the service, and complying with the obligations under Art. 33, 34 of the GDPR, insofar as a violation of the protection of personal data affects Meta Platforms Ireland’s obligations under the joint processing agreement.
The application is intended to target visitors to the website with interest-based advertising on the Facebook social network. To do this, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to Facebook’s servers when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, personalized, interest-based Facebook ads will be displayed to you.
Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transmission is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at https://www.facebook.com/legal/EU_data_transfer_addendum.
The processing of your personal data is based on Art. 6 (1) (f) of the GDPR, based on our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data for reasons arising from your particular situation at any time. You can deactivate the “Custom Audiences” remarketing function here ().
For more information on the collection and use of data by Facebook, your related rights, and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website, which includes conversion tracking. The Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
When you click on a Google ad, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we can see that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie, so it is not possible to track cookies across Ads customers’ websites.
The information obtained using the conversion cookie is used to create conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
Your data may be transmitted to Google LLC servers in the United States. There is no adequacy decision of the European Commission for the United States. The transfer of data is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our predominant legitimate interest in addressing website visitors with interest-based advertising. You have the right to object to the processing of your personal data concerning you for reasons that arise from your particular situation at any time.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=en. Alternatively, you can prevent the use of cookies by third-party providers by calling up the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there. You will then not be included in the conversion tracking statistics.
For more information and Google’s privacy policy, please visit: https://www.google.com/policies/privacy/.

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website. The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-based advertising. This function enables visitors to the provider’s website to see personalized, interest-based advertising from the Google Display Network. Google uses cookies that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a server of Google in the USA and stored there. For the USA, there is no adequacy decision of the European Commission. The transfer of data is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, accessible at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other data from Google.
The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in addressing website visitors with interest-based advertising. You have the right to object to the processing of your personal data for reasons arising from your particular situation at any time. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en. Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative (Network Advertising Initiative) at https://www.networkadvertising.org/choices/ and implementing the further information provided there to opt out. For more information and Google’s privacy policy, please visit: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/.

Use of the Remarketing or “Similar Audiences” function of Google Inc.
We use the Remarketing or “Similar Audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The purpose of the application is to analyze visitor behavior and interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertising, Google uses cookies. The visits to the website as well as anonymous data on website usage are recorded through the cookies. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are likely to take into account product and information areas that you have previously accessed.
Your data may be transferred to servers of Google LLC in the United States. There is no adequacy decision of the European Commission for the USA. The transfer of data is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in addressing website visitors with interest-based advertising. You have the right to object to the processing of your personal data for reasons arising from your particular situation at any time.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the provided plug-in: https://support.google.com/ads/answer/7395996?hl=en
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative’s deactivation page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/

Use of TikTok Pixel
We use the TikTok Pixel of TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are joint controllers for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing website traffic of our customers, as well as better targeting customers through targeted advertising and evaluating the effectiveness of ads on TikTok. To do this, TikTok uses technologies such as cookies and pixels, which enable recognition of your browser. The following information can be collected and transmitted to TikTok, among others: date and time of the visit, information on the browser and device type used by you, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created using pseudonyms from the data collected. However, personal identification of users is not possible.
Your data may be transferred to third countries, such as the USA. There is no adequacy decision of the European Commission for the USA. The transfer of data to third countries without an adequacy decision is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_en. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest to identify our customers and address them with targeted, interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software.

For more information on data protection, please visit https://www.tiktok.com/legal/new-privacy-policy?lang=en (https://www.tiktok.com/legal/new-privacy-policy?lang=en) and https://ads.tiktok.com/i18n/official/policy/controller-to-controller (https://ads.tiktok.com/i18n/official/policy/controller-to-controller).

Plug-ins and Other

Use of Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. This application manages JavaScript tags and HTML tags that are used in particular for implementing tracking and analysis tools. The data processing serves the purpose of tailoring and optimizing our website to meet demand.
The Google Tag Manager itself does not store cookies nor does it process personal data. However, it allows for the triggering of additional tags that may collect and process personal data.
For more information on terms of use and data protection, please visit (https://www.google.com/intl/de/tagmanager/use-policy.html).

Use of Social Plug-ins

We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place is for the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a connection is made between your computer and the servers of the providers of the social network, and the plug-in is displayed on the page by notification to your browser if you have expressly consented to it. In this process, both your IP address and the information about which of our pages you have visited are transmitted to the provider’s servers. This applies regardless of whether you are registered or logged in to the social network. Even for unregistered or not logged-in users, transmission takes place. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account. You can prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 s. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing that was carried out on the basis of the consent before its revocation.
The following named social networks are integrated on our website via social plug-ins. For more information on the scope and purpose of data collection and use, as well as your related rights and options for protecting your privacy, please see the linked privacy notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)

Meta Platforms Ireland and we are joint controllers for the collection of your data and the transmission of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Accordingly, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling the data subjects’ rights pursuant to Art. 15-20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects Meta Platforms Ireland’s obligations under the joint processing agreement.
Your data may be transferred to the USA. There is no adequacy decision by the European Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
For more information on the collection and use of data by Facebook, your related rights and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision by the European Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA)

https://twitter.com/privacy (https://twitter.com/privacy)
Your data may be transferred to the USA. For the USA, there is no adequacy decision by the EU Commission.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliate of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos deposited on YouTube in an iFrame on the website. The “extended privacy mode” option is enabled on YouTube. As a result, no information about visitors to the website is stored by YouTube. Only when you view a video, information about it is transmitted to and stored by YouTube. Your data may be transferred to the USA. For the USA, there is no adequacy decision by the EU Commission. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to these processing operations concerning your personal data for reasons arising from your particular situation.
For more information on the collection and use of data by YouTube and Google, your related rights, and options for protecting your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. The data processing serves the purpose of a uniform presentation of fonts on our website. To load the fonts, a connection to servers of Google is established when the page is called up. Cookies may be used in this process. Your IP address and information about the browser you are using will be processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transmitted to the USA. There is no adequacy decision of the European Commission for the USA. The data transfer is based on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 (1) lit. f GDPR and our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation by contacting us.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Use of Adobe Fonts
We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; “Adobe”) on our website. The data processing serves the purpose of a uniform presentation of fonts on our website. To load the fonts, a connection to servers of Adobe is established when the page is called up. Cookies may be used in this process. Your IP address and information about the browser and operating system you are using will be processed and transmitted to Adobe.
Your data may be transmitted to third countries such as the USA and India. There is no adequacy decision of the European Commission for the USA and India. The data transfer is based on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Art. 6 (1) lit. f GDPR and our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation by contacting us.
Further information on data processing and data protection can be found at https://www.adobe.com/de/privacy/policy.html and https://www.adobe.com/de/privacy/policies/adobe-fonts.html https://www.adobe.com/de/privacy/policies/adobe-fonts.html (https://www.adobe.com/de/privacy/policies/adobe-fonts.html).

Using FontAwesome
We use Font Awesome from Fonticons Inc. (307 S Main St., Suite 202, Bentonville, AR, 72712-9214 USA “Font Awesome”) on our website for the uniform display of fonts and icons. To load the fonts, a connection to Font Awesome servers is established when the page is called up. Cookies may be used in this process. In doing so, your IP address and information about the browser you are using are processed and transmitted to Font Awesome. Your data may be transferred to third countries such as the USA. The USA does not have an adequacy decision from the EU Commission. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR and our overriding legitimate interest in direct customer communication. You have the right to object to these processing activities of your personal data for reasons arising from your particular situation at any time. You can prevent the storage of cookies by selecting the appropriate technical settings of your browser software, but we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
For more information on data processing and data protection, please visit https://fontawesome.com/privacy and https://fontawesome.com/support.

Using Algolia
We use Algolia search function from Algolia SAS (55 Rue d’Amsterdam, 75008 Paris, France; “Algolia”) on our website for easier accessibility of the information contained on our website and for user-friendliness. Algolia uses technologies such as cookies. In doing so, the following information may be collected: IP address, date and time of page view, information about the browser and operating system you are using. The data is stored on Algolia’s server for a period of 90 days.
Your data may be transferred to third countries such as the USA. The USA does not have an adequacy decision from the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR and our overriding legitimate interest in identifying our customers and addressing them with targeted advertising. You have the right to object to these processing activities of your personal data for reasons arising from your particular situation at any time.
For more information on data protection and the use of cookies at Algolia, please visit https://www.algolia.com/policies/privacy/.

Use of Google Translate
We use the translation service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website via an API integration. The data processing serves the purpose of displaying the information provided on the website in other languages. In order for the translation to be displayed automatically in the language of your choice, your browser establishes a connection to Google’s servers. Cookies may be used in this process. Among other things, the following information may be collected and processed: IP address, URL of the visited page, date and time.
Your data may be transmitted to the United States. There is no adequacy decision by the European Commission for the United States. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The processing of your personal data is based on Art. 6 (1) lit. f GDPR from our overriding legitimate interest in a barrier-free and universally accessible design of the website. You have the right to object to the processing of your personal data for reasons that arise from your particular situation at any time. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Further information on the collection and use of your data by Google can be found at: https://www.google.com/policies/privacy/ (https://www.google.com/policies/privacy/).
Rights of data subjects and storage duration

Duration of storage
After complete fulfilment of the contract, the data will be stored initially for the duration of the warranty period and then in consideration of statutory, in particular tax and commercial retention periods and deleted after expiry of the period, unless you have consented to further processing and use.

Rights of data subjects
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, you have a right to object under Art. 21 (1) GDPR to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.

Right to lodge a complaint with a supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interests pursuant to Art. 6 (1) lit. f GDPR, you have the right to object to these processing activities at any time for reasons arising from your particular situation. After objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.

Last updated: 29.11.2022